Pogi del Rosario

Digital Content & Social Media Strategy

FIRM (Filipinx for Immigrant Rights & Racial Justice - Minnesota) is a non-partisan, non-profit organization. In the run up to the 2020 General Election, FIRM coordinated with several other organizations to encourage voter participation in Asian American, Immigrant, and Refugee communities. In my role as Communications Director, I coordinated with the leaders of all program areas within the organization to support voter registration and to educate the community around voters rights. I also created the Twenty Thousand Votes campaign, highlighting how the population of Filipinx in Minnesota is greater than the margins of victory of several statewide candidates in order to demonstrate the voting power of the Filipinx community and encourage voter turnout. Without someone managing the organization’s social media until my arrival, we saw strong, immediate increases in Page Reach and Engagement across platforms.

Prior to opening as the only full service Filipino restaurant in the city of Minneapolis, Minnesota, I was asked to collaborate with Chef/Owners Sherwin Resurreccion, Curt Rademacher, and Shawn Nafstad of Apoy to create a brand identity and launch a campaign aimed at educating the public about Filipino cuisine. In the 3 months leading up to the soft open, I reached out to the local Filipino community, as well as other Filipino-food-loving Twin Citians to create #TrueFilipinoFoodStories, which expanded Apoy’s presence on social media. I provided creative direction, creating custom content focused on how diverse individuals have connected with Filipino cuisine through their own personal food stories.

The Minnesota Theater Alliance Statewide Theater Conference (MTASTC) is an annual gathering of performing arts leaders, practitioners, artists, and volunteers from across the state that provides space for learning, conversation, celebration, and connection. After the initial logo was designed, I was tapped to create corresponding branded content promoting the event as well as keynote speakers, plenaries, and breakout sessions.

UNALIENABLE is a multimedia and multidisciplinary project exploring the experiences of Americans of Asian Descent during the COVID-19 pandemic. I created the logo for Barkada Theater as well as all the branding and design for UNALIENABLE, wrote copy and press releases, and reached out to contacts in traditional media for amplification. This increased Barkada Theater’s brand visibility both locally and nationally.

A portion of every paycheck will likely be spent on burgers and/or tacos.